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When looking for a voice actor, clients primarily seek versatility in vocal range, clear  pronunciation, excellent articulation, strong acting skills, the ability to adapt to different character voices, consistency in delivery, and a professional attitude to effectively convey the desired tone and emotion for their project, whether it's an advertisement, narration, or animated character.

Key qualities clients look for:

Vocal Range:  The ability to perform a variety of voices, from soft and gentle to powerful and commanding, depending on the role.

Clarity and Enunciation: Crisp pronunciation and clear delivery of words, ensuring the audience easily understands the dialogue.

Acting Skills: The capability to interpret and deliver emotions through voice alone, adding depth and character to the performance.

Versatility: Adapting to different genres and styles, from comedic to serious, depending on the project needs.

Consistency: Maintaining a consistent quality in voice and delivery across multiple takes and recordings.

Technical Proficiency: Understanding proper microphone technique and being able to record high-quality audio in a professional setting.

Professionalism: Reliable communication, punctuality, and ability to follow direction effectively.

Depending on the project, clients may also prioritize specific qualities like:

Credibility for authoritative narration: A deep, trustworthy voice for documentaries or educational content.

Friendly and approachable voice: For commercials or customer service applications.

Character voice acting: Ability to create distinct and memorable voices for animated characters.